A Coffee With Reuben Berg

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Posted in:berg profile and brand|March 10, 2014 | Join the mailing list

Last week
, the senior partner and founder of Berg, caught up with
Adam Jupp
from Greater Manchester Business Week.

What followed was an interesting, short and snappy interview.

What is your proudest business moment?
When the then FSA first publicly acknowledged that there was an issue concerning the banks’ mis-selling of swap products in June 2012. I had first spotted this issue four years previously and thought then there should be a new stream of business for us. Thankfully,
I was right and we now represent over 150 businesses on the issue of interest rate swap mis-selling alone.

Do you have a motto that guides the way you do business?

Never lose sight of the commercial imperatives. I have always stood by this motto and believe this has helped us to become a leading independent law firm.

Which individual inspired you in your business life and why?
Sir Ernest Shackleton, the explorer. Throughout his entire career he never lost hope and always pushed the boundaries to achieve great things. His dedication and approach should be a lesson to anyone looking to carve out a successful career for themselves.

How do you make contacts that are useful for business?

I make contacts through many ways – Clients, peers, suppliers and their contacts. Sometimes a non-professional contact can turn out to be useful for business, so I never pass an opportunity to meet or speak to someone new.

How about your online profile? Do you use Facebook or Twitter, and if so, with how much success?

I use LinkedIn regularly and find it very useful, yet generally understated. I would never go on Facebook and I don’t have time for Twittering.

If you hadn’t gone down your career path, what else would you be doing?
I’ve always been interested in international trading, so might have taken that path. The global economy is very interesting. On the other hand I might have tried my hand at marketing consumer products.

What do you think businesses will be doing differently in 10 years’ time?

Lots – the majority of the service industry will be totally paperless. There will be a huge gap between commoditised services and high value bespoke advice. There will be more and more flexible and remote working which will be the norm, not the exception.

What do you always have with you?
My common sense.

Tell us one tip which could be invaluable to anyone in life or business?

Respond, rather than react.

What is the most inspirational book you have read?

My address book and The White Spider, by Heinrich Harrer. He also wrote Seven Years In Tibet. It is a thrilling story about climbing the north face of the Eiger. It’s very inspirational.

Do you prefer to dress up or down for work?
I believe in being appropriately dressed for the situation. That might mean a formal business suit one day or more informal on another.

What is your business’s biggest asset?

It sounds corny, but we have great people. I am really proud of the team we have built at Berg. Everyone, from the most junior upwards, has the skills, knowledge and drive to deliver first class service to our clients and help our business to grow.

At what time of day are you most creative or inspired?

During my gym session at around 6.30am

Americano, latte, cappuccino , what’s your coffee break favourite?


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