SMES – Scaling Up The Mid-Market Gap

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Posted in:Corporate and Commercial|May 15, 2015 | Join the mailing list

One of the biggest challenges businesses face is tackling the gap between SME and established corporates.

Technology is becoming more and more essential in the quest for business growth, and a high percentage of businesses believe that it has become an integral component in their plans for expansion.
There are still many SMEs failing to see the benefits technology could bring, and consider it ‘irrelevant’ to their success. A handful don’t even have their own website. However, those who are embracing the new digital age and communicating with their audience
via online platforms such as social media, email, and online advertising are the ones ahead of the game.

Technology these days is so advanced; it can give us consumer insights that 10 years ago wouldn’t have seemed possible. Website cookies allow us to see where visitors are coming from, their behaviour, interests, and more importantly, what might be stopping
them from becoming a customer.

With information like this being accessible to companies of all sizes, regardless of budget, implementing technology into future growth plans is a no brainer.

Access to finance is also a key factor in bridging the gap between small and large enterprises. Where the banks are becoming more and more stringent in terms of business loans, SMEs are looking to alternative methods of finance in order to fund their plans
for growth.
Take a look at our post ‘Alternative Finance – The Way Forward for SMEs?’ to find out more about current attitudes towards the lending landscape.

Alison Loveday at the IP EXPO this May

As headline sponsors of the 2015 Pro-Manchester science and technology group, Berg are extremely proud to be taking part in this event. The chair of the group,
Alison Loveday, will be in attendance and will make an appearance in a special panel debate focused on various topics such as those covered above – tackling the gap between established
corporations and small/start-up businesses. The panel will take place on Thursday 21st May at 12:30pm.

Alison comments:
“Berg is committed to supporting pro.manchester’s science and technology sector group which will include participation in a series of events throughout the year.”

IP EXPO will be the perfect opportunity to share insight into alternative finance available for SMEs that are struggling to secure investment through more traditional channels”

The Panel: Scaling Up the Mid-Market Gap

Speakers: Alison Loveday (Managing Partner at Berg), Adam Rudd (VP at GP Bullhound), Jamil Khalil (CEO at Wakelet).

The panel of experts will be discussing how to bridge the gap between established corporations and small/start up businesses; as well as discussing access to finance. This session will also highlight the use of technology and how digital transformations can
be the route to scaling up.

What is IP EXPO Manchester?

Venue: Manchester Central
Date: 20th – 21st May 2015
Opening Hours: 20th May: 09:15 – 17:00
21st May: 09:30 – 16:00

This is the latest addition to the IP EXPO calendar for 2015.  This magnificent IT infrastructure and cloud related occasion will coincide with existing series events, such as IP EXPO Europe, Cyber Security EXPO London and Data Centre EXPO.

IP EXPO is the largest event of its kind in Europe and targets business owners who wish to use the latest IT innovations to drive their business forward. The event will offer senior insights into the industry with exclusive content and the latest developments
in IT infrastructure. A total of 60+ exhibitors, 65+ seminars and 5 theatre rooms will all be under one ceiling for you to explore.

Why Attend IP EXPO Manchester?

By attending IP EXPO Manchester you can learn how to add value to your company in so many different ways. With over 65 free seminars you can access a wealth of information and also converse with more than 60 exhibitors who will be in attendance across the two
days. This affords you an excellent opportunity to network with industry peers and witness some exclusive product launches.

Here you will discover details of what you need to know on topics such as cyber security, analytics, cloud, data centres, infrastructure, mobility and much more. Gain an insight from industry thought leaders and an understanding of how to avoid the pitfalls
of new technology. If that’s not reason enough, you should visit the event if only to see our very own Alison Loveday.

Register your attendance for IP EXPO
here.

Digital Networking

To keep up to date on exhibition news and our involvement with the event you can connect with the IP EXPO
Twitter Feed or
Facebook
page. To join the twitter conversation, the events unique hash-tag is #IPEXPO.
Don’t forget to Follow @Berg_Tweets – We will be posting live updates and photos of IP EXPO 2015.

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